FAROO: The Social Side of Search

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FAROO gets exciting new social search network functions.

Combining the two mega trends search and social networks, we try to harness the wisdom of crowds and network effects for search.

Why social search? Because searching today is being alone with your question. There is no conversation at all.
But in the real world you are successful if you are not only silently piling through heaps of documents, but ask your colleges and get hints from your friends.

Many social networks are entertaining. But when it comes to search, recommending and connecting you to people who are working at the same topic at the same time, you are on your own again. Because social networks help you to stay in touch with people you already know, they barely help you finding the right (yet unknown to you) people at the right time.

Why context sensitive search advertising is so successful? Because you are presented the right ads at just the moment when you are interested in a specific topic. Now how it would be, if you were presented not ads, but like-minded people? You got the idea. That’s what FAROO’s social search is all about.

And we reconcile social search AND privacy. Unlock the collective intelligence of a search community of peers without sacrificing your privacy. To use the social features no registration is required. You are using an arbitrary alias or nickname.

We just bring people with same interest together. You can at once communicate with like-minded people, profit from their search experience, follow their discoveries, exchange ideas. But you may decide later if you want to become friends and when to reveal your identity.

FAROO’s Social Search is pure opt-in. It can bring you into conversation. But only if you like.

The social features are in alpha stage yet, but here is a Sneak Peak.

Screenshot

What do you think about it?

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7 thoughts on “FAROO: The Social Side of Search

  1. Looks fun. please post more about how it will work. I’ve been using faroo for a couple months or so and have had mixed results… recent results have been good. I can find sites I know exist by searching for keywords. I’d like to see a desktop search working that can use taggs. keep up the work!

  2. I does not know if this is a good idea or I does not understand it. I does not want that my searches are save anywhere. That I hate Google.

    Another thing is manual tagging of some good pages. But there are already such many of this projects. I thing it is better to crawl this web sites instead to create the x of it.

  3. > I do not know if this is a good idea or I do not understand it.
    > I do not want that my searches are save anywhere.

    People are simply different. One looks for ultimate privacy and the other for new contacts and communication.
    We want to support both and let the decision up to the user.

    First, social search is strictly opt-in.
    Second, only *if* you decide to use social search, search terms are stored. But you are still searching anonymous, if you are using a alias identity. Your true identity is not revealed or stored at any time, it is simply not known to FAROO.
    This whole social thing is intended to bring people with same interest together – without sacrificing privacy.

    But it’s solely your decision, if you don’t opt-in, you can still search completely anonymous, just the additional social features are disabled then.

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  6. I think this is a good idea. One suggestion: add audio. And not just on search page but on the web site you’re browsing as well. Just imagine, user reads a web page looking for solution to his problem and all of a sudden a peer’s voice says “well this is good but I have a better idea. check out xyz.com” — wouldn’t THAT be amazing? If you’re interested, contact me for more details.

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